Mission
To improve people’s lives through better vision and outstanding patient experiences.


Vision
To be the provider, partner, and
employer of choice for eye care.
Values

Patient Centered
Everything we do should take into account the impact on our patients’ experience with the intent of optimizing it.

Innovative
Always push ourselves to challenge conventional wisdom and incorporate the best internal and external ideas with a goal of setting the industry standard for how care is delivered.

Accountable
Be responsible to one another to do what we say we are going to do.

Physician Driven
Work collaboratively with our doctor partners to define how we do what we do.

Collaborative
Maximize the benefit of diverse perspectives and experiences across multiple geographies.
Seek and respect others’ input and ideas in order to be better than any of us could be on our own.

Solution-Oriented
Believe in our ability to control our own destiny and make positive change for our patients. Embody a “can do” attitude. Fail fast and learn quickly.