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To improve people’s lives through better vision and outstanding patient experiences.


To be the provider, partner, and
employer of choice for eye care.


Patient Centered

Everything we do should take into account the impact on our patients’ experience with the intent of optimizing it. 


Always push ourselves to challenge conventional wisdom and incorporate the best internal and external ideas with a goal of setting the industry standard for how care is delivered.


Be responsible to one another to do what we say we are going to do. 

Physician Driven

Work collaboratively with our doctor partners to define how we do what we do.


Maximize the benefit of diverse perspectives and experiences across multiple geographies. 

Seek and respect others’ input and ideas in order to be better than any of us could be on our own.


Believe in our ability to control our own destiny and make positive change for our patients.  Embody a “can do” attitude. Fail fast and learn quickly.

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